This long-wearing lipliner was personally designed by a social media star and perfected over four years—so, you can trust the HD-approved color payoff will impress in real life and on camera. The vegan formula glides onto the curves and contours of the lips, adding more structure and fullness and can be used to shape and outline, or to fully color in lips. It’s smudge-able for about 30 seconds, then dries down to wear for hours without touch-ups.